Time machine, Kagami
How we built a nostalgic world reminiscent of 90s Japanese city pop, from scratch.
Client
Kagami
Year
2026
Credit
Label / Dontaku records
Creative director / Melle Bontje & Valter Patrickson
Avatar
The blimp was the avatar for the album roll-out. It is a symbol that fits in the landscape of 90s Japanese city pop easthetic. At the start of the roll-out we see the blimp as a literal blueprint and we follow the realisation of the blimp as the roll-out unfolds.
Photo- / videoshoot
The photohoot where the blueprints are presented are coupled with three ads showcasing the the transition from blueprint to seeing the blimp flying around.
Visualizer
To further compliment the Japanese city pop easthetic, we created a visualiser for the entire album in a 8-bit game style.
FUKI Live
Lastly, to solidify the release of Time machine we organised an album release event and recorded it.